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Small soda maker looks to provide diet alternative

tony w

In this image provided by Zevia, Zevia CEO Paddy Spence stands in front of an ad from the company’s new ad campaign in the New York City subway system, Tuesday, June 5, 2012 in New York. Zevia, which was founded in 2007, says it's now distributed in 42 percent of conventional supermarkets like Kroger and Safeway, as well as specialty chains such as Whole Foods. The privately held company would not say if it's yet profitable. (Photo by Jason Decrow/Invision for Zevia/AP Images)NEW YORK (AP) — Can natural sweeteners that taste good rescue diet sodas from their decline?

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