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Oprah effect fails to lift Weight Watchers sales; shares plunge

Sign for Weight Watchers is displayed at an office in New YorkThe company roped in Winfrey as its public face in October, in a bid to use her popularity to lift subscription numbers and reverse a nearly three-year decline in sales. The former TV talk-show star sparked interest in Weight Watchers by hosting a conference call with its members and tweeting about her weight loss under a company program. It is too early to judge Winfrey’s impact on driving sales, S&P Global Market Intelligence analyst Efraim Levy said, adding he expected the stock and earnings to be volatile.